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  • Writer's pictureDavid Bernhart

An ATM by Any Other Name

On a recent drive through Van Nuys, I came up alongside a branch of the Los Angeles Police Federal Credit Union. From the street, I could see that the ATM next to the entrance is branded as "QuickDraw."

I get the joke and I'm sure it was considered a clever play on words at the time it was created. But amid the civil unrest of the past four months, the LAPD and the Police Protective League have repeatedly stated a desire to improve the image of police in the community.

As a small step toward that goal, wouldn't this be an appropriate moment for the credit union to change the branding of its ATMs to something that doesn't reinforce the image of police officers as quick on the draw?

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